Entertainment
ATC revived to sell Africa
After a 45-year hiatus, the African Travel Commission (ATC) has been revived and repositioned to promote intra-Africa travel and tourism to sell Africa to the rest of the world.
ATC initially established in 1965 and operated up to 1975 was to function just like the European Travel Commission (ETC) shortly after many African countries gained independence from colonial powers and started running their own affairs as sovereign nations.
This was made known by Mr. Lucky Onoriode George, Executive Director of ATC, who said that Africa had now finally found its voice following the revival of the once-powerful continental body that helped shape global tourism between 1965 and 1975.
He noted that ATC was established as a regional voice for Africa, and due to the reforms it initiated then, the International Union of Official Travel Organisations [IUOTO] was transformed into World Tourism Organisation (WTO) before it was retransformed in 2014 into the United Nations World Tourism Organisation (UNWTO).
ATC’s contributions led IUOTO to initiate September 27 every year as the globally celebrated World Tourism Day.
The ATC Executive Director reiterated that therevived commission, working with stakeholders in both the private and public sectors in the tourism industry on the continent would actualise the dreams of improving intra-African tourism.
ATC is a Non-Profit Organisation (NPO) established to provide a platform where tourism officials and business professionals could meet and collaborate; as well as, connect experts and stakeholders that have shared vision across the travel and tourism industry in Africa.
Its activities are to be implemented by the executive unit based in Accra, Ghana under the guidance of the board of directors, and with the support of a number of expert groups.
Membership is open to all National Tourism Agencies (NTAs) of the 55 member countries in Africa as well as to all private-sector National Tourism Federations (NTFs).
Organisers of the Telecel Ghana Music Awards 27 have announced “A Touch of Glitter as the official red carpet theme for this year’s ceremony.’’
In a statement issued on Thursday, April 16, Charterhouse indicated that the theme is designed to promote elegance and creativity while maintaining a refined fashion standard.
According to the organisers, the red carpet remains one of the most anticipated moments of the awards, offering artistes, celebrities, and guests the opportunity to express themselves through fashion while celebrating Ghanaian identity.
They explained that for this year’s edition, attendees are encouraged to include subtle elements of shimmer in their outfits.
This, they noted, can be done through fabric choices, embellishments, or accessories, with the focus on elegance rather than excess.
The statement added that the red carpet event will take place on May 9, 2026, at 7:06 pm, ahead of the main awards ceremony.
Head of Public Events and Communications at Charterhouse, Robert Klah, noted that the theme invites guests to explore creativity with sophistication while maintaining a polished appearance.
The organisers further assured that the event will continue to deliver a blend of music, fashion, and culture, making it a key highlight on Ghana’s entertainment calendar.
By Jacob Aggrey
The fourth edition of the fast-rising fashion and cultural event, the Slit and Kaba Festival, is set to take place on May 1 at the Legon City Mall in Accra.
Organised by Roots Africa, the festival aims to promote Ghanaian culture through the traditional Kaba and Slit outfit, known for its vibrant African prints and unique designs.
Speaking to The Spectator Agoro ahead of this year’s edition, dubbed “Old School Kaba and Slit Meets Batakari,” the Founder of Roots Africa, Mrs. Deborah Kabutey-Djisah, popularly known as Manye Korngo, said the event has gained significant popularity over the years and promised an even bigger experience this time around.
“The intention is to revive old-school fashion while celebrating our revered Fugu, also known as Batakari, which has gained massive exposure in recent times,” she stated.
“It is also an opportunity to showcase our culture and demonstrate to young people how fashion has evolved over the years,” she added.
She further called on vendors to come on board to display their products and services, noting that thousands of patrons are expected to attend the event.
“Don’t miss the chance to have your brand featured on our flyers, make incredible sales, and be part of an unforgettable experience,” she urged.
According to her, the previous edition was a great success, attracting patrons from across the country. Due to the growing interest, a larger venue had to be secured to accommodate the anticipated crowd.
“I’m expecting ten times more people than we had at last year’s festival,” she added.
