A session of guests at the function

 A television (TV) project aimed at instilling social and behavioural change in young people through signifi­cant members of society was launched over the weekend.

Dubbed ‘Lucky Trip’, it was developed by Sacrefilms Multimedia in collaboration with the Ghana Health Ser­vice (GHS), the United States Agency for International De­velopment (USAID) and CFAO Motors.

The third season will include personalities such as Elikem Kumordzie, James Gardiner, Efe Grace, Roselyn Ngissah and Fiifi Coleman, among others.”

Mrs Mabel Asafo, Deputy Director, Health Promotion Division, GHS, said that the TV show was in accordance with the GHS objective to promote healthy behaviours, lifestyles, and comprehensive activities that target the very fabric of the nation’s health.

She said that the GHS was committed to utilising more innovative methods to pro­mote healthy living, and make the TV show ‘Lucky Trip’ so important.

“We aim to make healthy living attractive and, dare I say, ‘trendy’ by leveraging the influence of prominent Gha­naians who are celebrities but role models for our youth,” she explained.

Mrs Asafo added that Sacre­films understood the impor­tance of the mandate of the GHS hence the partnership with them.

“They understand that storytelling has the power to shape perceptions and alter behaviours. Through their creative prowess, we can amplify our message, engage the masses, and ignite conver­sations that transcend screens and resonate deeply within our communities,” she stated.

The acting Health Office Director of the USAID, Mr Stephen Dzisi said the TV programme would combine education and entertainment to effect behavioural change.

“The episodes will shed light on vital topics like adoles­cent health, family planning, nutrition, gender equity, disability inclusion and how we are adapting to life with COVID-19,” he said.

Mr Dzisi added that as part of his outfits commitment to ensuring healthy living in Gha­na, it has collaborated with the GHS on various progammes such as ‘You Only Live Once’, ‘Good Life among others” and would further collaborate with GHS in the future.

“These examples of edutain­ment give us 360 degrees, sound messaging on television, online, radio, and are paired with interpersonal communi­cation at the community level. We take great pride in our col­laboration with the GHS and Ghanaian influencers, to make this show a reality,” he said.

The Chief of Party for Accel­erating Social and Behaviour Change (ASBC) Activity, Mr Joshua Kweku Ofori in his re­marks said the TV programme was not only an embodiment of entertainment but also the potential for tangible change within the society.

“Our journey with ‘Lucky Trip’ Season 3 is a testament to the incredible partnership we’ve established with the GHS.

The synergy between our organisations underscores our shared commitment to driving positive behaviour change for the betterment of Ghana’s citizens,” he said.

 By Jessel Lartey  Therson-Cofie