Entertainment
Longrich International ‘The Marketing Queen’ pageantry launched
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Longrich International Company unveiling the pageant
Longrich International Company has launched a new pageantry called ‘The marketing queen’ in Kumasi.
The beauty pageant was unveiled inside the law faculty auditorium on Kwame Nkrumah University of Science and Technology (KNUST) campus.
This was after the ‘Krom Aye Hye’ promo launch by the company.
The chartered accountant for the company, Mr Kennedy Amoako, said Participants would be provided with free accommodation while marketing teams would be formed for each contestants in the pageantry and even after eviction, the person will still be allowed to be part of the marketing team.
He said coupons and cash would be awarded to evictees and cash prizes and other souvenirs would also be given to the winner of the pageant.
Award-winning actress and women rights activist, Akuma Mama Zimbi, is the brand ambassador for the Longrich Company as well as the Marketing Queen pageantry.
According to her, although ‘The Marketing Queen’ is a beauty pageant, it does not only involve showing pretty faces, nice body figures and great facial expressions, but also showcasing one’s marketing skills.
“The main motive of the pageant is to train ladies with new and great marketing strategies to help them establish themselves very well.”
Akumaa Mama Zimbi urged every lady to try and be part of the pageantry to enjoy the benefit it entails.
Invited personalities present at the official launch of the pageantry included Dave Dai, Country Manager of Longrich Company, Mr Kennedy Amoako, Chartered Accountant, Dr Annie Ruth, a lecturer, Pastor Joseph Ntim and Godfrey Younayel.
Longrich is an international company that tends to impact lives through the promotion of good health and quality products.
By Sampson Kofi Agyekum
It was a night of intellect, eloquence and culture as contestants of the 2026 Miss Tourism Ghana took centre stage at the Coconut Grove Regency Hotel for the Debate and Culture Night last Saturday.
The event, which forms part of activities leading up to the grand finale, saw the ladies move beyond beauty to battle with ideas, facts and opinions on a topic critical to the tourism industry.
The contestants debated the topic: The Importance of Traditional and Digital Media on Promotion of Tourism.
For the debate, the contestants were grouped into two teams of four, each tasked with defending a side of the argument.
It was a fierce but respectful exchange. The team arguing for traditional media described it as the trust builder, emphasising its credibility, mass reach, and its power to tell in-depth, emotional stories through television documentaries, radio and newspaper features.
They argued that traditional media still shapes public opinion and influences policy decisions in the tourism sector.
On the other side, the proponents of digital media raised salient points about its unmatched advantages in the modern era.
They highlighted its global reach at low cost, its two-way interaction that allows tourists to share real experiences and reviews, its ability to target specific audiences, and its measurable results where clicks, views and bookings can be tracked.
After heated arguments and rebuttals, both teams arrived at a powerful consensus that drew applause from the audience.
They concluded that without traditional media, tourism promotion lacks credibility and depth, and without digital media, it lacks reach, engagement and sales.
The judges and patrons agreed that the debate underscored a crucial lesson for Ghana’s tourism drive: for a country blessed with rich cultural heritage, colourful festivals, historic forts and castles, diverse wildlife and pristine beaches, the winning formula lies in combining the storytelling power of traditional media with the viral power of digital media to attract both domestic and international tourists.
The night was not only about debate, as the contestants also dazzled in cultural wear, showcasing the beauty and diversity of Ghanaian culture.
By Edem Mensah-Tsotorme
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Veteran Ghanaian Actress Grace Nortey has reportedly passed away on Wednesday August 26, 2026.
According to reports she passed away at University of Ghana Medical Centre (UGMC) at age 89.
Born in 1937, she embarked on her acting journey in 1970, establishing herself as one of the pioneers of theatre and drama in Ghana.
Over four decades, Grace Nortey has been a consistent source of joy for Ghanaian TV audiences through her acting prowess.
A distinctive feature of Grace Nortey’s performances was her adept incorporation of the Ga language into her roles, adding an authentic touch to her portrayals.
Her acting journey kicked off with the 1985 release, “Nana Akoto,” and she went on to contribute to notable films such as “Sinking Sands,” “The Other Side of the Rich,” “Ties that Bind,” and “Beasts of No Nation,” where she shared the screen with Idris Elba, Fred Amugi, and Ama K. Abebrese.
She earned the Best Cameo Actress at the 2011 Ghana Movie Awards.
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You can now read the Ghanaian Times and The Spectator newspapers from the comfort of your device via TimesNewsPlus.
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