Entertainment
ATC revived to sell Africa
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After a 45-year hiatus, the African Travel Commission (ATC) has been revived and repositioned to promote intra-Africa travel and tourism to sell Africa to the rest of the world.
ATC initially established in 1965 and operated up to 1975 was to function just like the European Travel Commission (ETC) shortly after many African countries gained independence from colonial powers and started running their own affairs as sovereign nations.
This was made known by Mr. Lucky Onoriode George, Executive Director of ATC, who said that Africa had now finally found its voice following the revival of the once-powerful continental body that helped shape global tourism between 1965 and 1975.
He noted that ATC was established as a regional voice for Africa, and due to the reforms it initiated then, the International Union of Official Travel Organisations [IUOTO] was transformed into World Tourism Organisation (WTO) before it was retransformed in 2014 into the United Nations World Tourism Organisation (UNWTO).
ATC’s contributions led IUOTO to initiate September 27 every year as the globally celebrated World Tourism Day.
The ATC Executive Director reiterated that therevived commission, working with stakeholders in both the private and public sectors in the tourism industry on the continent would actualise the dreams of improving intra-African tourism.
ATC is a Non-Profit Organisation (NPO) established to provide a platform where tourism officials and business professionals could meet and collaborate; as well as, connect experts and stakeholders that have shared vision across the travel and tourism industry in Africa.
Its activities are to be implemented by the executive unit based in Accra, Ghana under the guidance of the board of directors, and with the support of a number of expert groups.
Membership is open to all National Tourism Agencies (NTAs) of the 55 member countries in Africa as well as to all private-sector National Tourism Federations (NTFs).
Budding Ghanaian Reggae Gospel artiste Bia Dela is set to host an exclusive listening party for her upcoming single titled ‘JESUS’.
The event is slated for Friday, September 25, at 3:00 PM at the Sunlodge Hotel in Accra.
At the ceremony, Bia Dela will open up about her music journey, her faith, career, and the inspiration behind her unique Reggae Gospel sound.
She is expected to share her experiences as a musician, her transition into Reggae Gospel, the message behind her music, and what fans should expect from the new single.
According to the artiste, she is optimistic that ‘JESUS’ will make a significant impact in the gospel space and beyond.
Bia Dela says she believes she has what it takes to contribute immensely to the growth of the Ghanaian music industry.
The song will be available on all digital stores after the exclusive listening.
By Edem Mensah-Tsotorme
Italian premium security door manufacturer Dierre S.p.A. has named award-winning Ghanaian Afrobeats and Highlife artiste King Promise (Gregory Bortey Newman) as the face of its new Ghana and West Africa marketing campaign.
The partnership, managed by Regiments Management Company Limited, forms part of Dierre’s efforts to strengthen its presence in the West African market.
The two-week campaign, themed “Secure What Matters,” will run across digital, outdoor and influencer platforms, with King Promise featuring in a campaign film showcasing Dierre’s Prestige and Synergy security door ranges.
“Home is everything. It is where you protect the people and things that matter most. Dierre builds doors that reflect exactly that security, quality and style without compromise. I am proud to represent a brand that stands for those values,” King Promise said.
Founded in Italy, Dierre is a global manufacturer of armoured security doors, interior doors and fire-protection systems. Its products carry international anti-burglary certifications across Classes 3, 4 and 5, with the company producing hundreds of thousands of doors, locks and safes annually.
King Promise is one of Ghana’s leading Afrobeats and Highlife artistes, known for his distinctive sound, international collaborations and growing global audience.
The partnership combines Dierre’s security and design expertise with King Promise’s influence in contemporary African music and culture, as the brand expands its consumer engagement in Ghana and across West Africa.
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