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Creativity, innovation exhibited at AUCB
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The forecourt of the African University of Communications and Business (AUCB) in Accra came alive on Friday with colour, creativity and innovation, as Level 300 students transformed the space into a lively exhibition of ideas.
Under the theme “Building meaningful brands beyond the logo,” the students invited patrons into a world where ordinary products were reimagined through storytelling, design and purpose.
From scented candles to innovative food concepts, each stand told a unique story, one that went beyond aesthetics to capture identity, value and human connection.
For many of the students, the event was more than just an academic exercise; it was a moment to dream out loud.
Guided by their lecturer, Peter Wonders, they explored what it truly means to build a brand in today’s competitive world where trust, consistency and experience matter just as much as logos and slogans.
Chairman of the occasion, Nana Kum Gyata VI, in his remarks said a brand is what people say about you when you are not present.
At the end of the presentations, awards were presented to deserving groups with Vida Nyaneba emerging as the overall best branding student.
By Esinam Jemima Kuatsinu
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Over 20 structures built within the 50-metre buffer zone of the Kpeshie Lagoon at the Laboma Beach Resort in the La Dade-Kotopon Municipality were on Sunday demolished by the Greater Accra Regional Coordinating Council (GARCC).
Buildings such as single-unit semi-detached under construction and completed chalets at the resort were pulled down while portions of a newly constructed perimeter wall were also demolished. Read More
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About 120 golfers from clubs across Ghana participated in an 18-hole competition, dubbed ‘MTN 30th Anniversary CEO Invitational Golf Tournament’ held at the Achimota Golf Club on Saturday.
At the end of the hectic day, Frederick Semenu Duvor won the Men’s Group A event with 39 points, while Julienne Afi claimed the Ladies’ Group A title with the same score.
Yaw Mireku Jnr. won the Men’s Group B with an impressive 45 points, while Kous Louanges Mang took the Ladies’ Group B title with 38 points.
Kofi Mangesi won Men’s Group C with 40 points while Elorm R. Akuash Bonney claimed the Ladies’ version with 42 points.
In the Seniors Division, Jan Vogel emerged winner of the men’s category with 39 gross, while Helen Appah topped the ladies’ category with 44 gross.
Addressing participants, the company’s Board Chairman, Mr Ishmael Yamson, urged the company to approach its next phase with the same resilience, discipline and determination that have defined its success over the past three decades.
He drew a striking parallel between the game of golf and MTN Ghana’s three-decade journey, describing both as long games in which success depends less on one spectacular moment than on consistency, patience, judgment and the ability to recover from setbacks.
He said, golf had taught him a lesson that extended far beyond the fairways, thus, a round cannot be won on the first hole.
In golfing terms, he said, MTN Ghana had encountered its share of regulatory bunkers, competitive hazards and unexpected storms that had forced the company to pause, reassess and change its approach.
But those challenges, he suggested, were part of the journey rather than reasons to abandon it.
By Andrew Nortey
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