Entertainment
Media General celebrates March as Ghana Month
March 2021 is just around the corner and Media General Group has announced its preparedness to execute this year’s edition of its annual Ghana Month campaign.
Ghana Month is a month-long campaign which takes place in the month of March to coincide with the country’s independence celebration.
The campaign is to primarily project the country’s indigenous products and services as well as celebrate its rich cultural heritage.
According to management of the media conglomerate, the focus of this year’s Ghana Month campaign is to promote the essence of patronising locally made products and services as the world battles the shattering effect of the coronavirus pandemic.
The Group Chief Executive Officer, Ms Beatrice Agyemang highlighted the economic impact of the campaign and what the country stood to gain when Ghanaians patronised products and services of local firms.
“Patronising our locally manufactured products impacts directly on the manufacturing sector of the Ghanaian economy and this will serve as a major drive for economic growth and prosperity. We have China and India as examples to learn from. Their rapid growth were driven by their manufacturing sectors and their products were heavily patronised by their citizens. In addition, it will create more jobs, improve physical infrastructure and enterprises in the country”, she added.
Ms Beatrice Agyemang further stated that “the Media General Group is a wholly owned Ghanaian business which has been championing the promotion of local content over the years. It remains our commitment to promote the agenda of supporting Ghanaian businesses at all times as our contribution to national development”.
Ghana Month will be launched on Monday, March 1, 2021 with a durbar in Studio B, Adesa We, in partnership with the National Theatre of Ghana. Throughout the month, selected shows on radio and television will go big on Ghanaian culture and content including live band music, Ghanaian fashion, proverbs, folklore, legends and food.
Also within the month, there will be some iconic Ghanaian movies and interviews with legendary Ghanaian actors and musicians across the Media General platforms.
Ghanaian musician Sparqlyn is set to release another big hit.
His latest release, ‘Rosina,’ features Germany-based Ghanaian musician, video director, and sound engineer TEENO (known privately as Eric Kwame Tamakloe).
TEENO’s project ‘Signs’ was recently accepted by the Grammys for official consideration in the ‘Album of the Year’ category. Now, ‘Rosina’ is making serious waves across the airwaves.
Coming shortly after the impressive reception to his previous single ‘Fameko,’ ‘Rosina’ is already receiving strong attention from music lovers and radio listeners.
This new song carries an infectious Afrobeats and Hiplife feel while maintaining the romantic direction that characterised ‘Fameko,’ Sparqlyn’s 2026 Highlife collaboration with Ziya.
‘Fameko’ marked an important moment in Sparqlyn’s musical journey, with the love-themed highlife record receiving positive reactions from music lovers and media platforms following its June 2026 release.
The song became one of the highlights of his 2026 output, ranking high on multiple charts.
‘Fameko’ has also bagged Sparqlyn two top nominations: “Highlife Song of the Year” and “Artist of the Year” at the 2026 Stars Awards.
The combination of a romantic storyline, Afrobeats rhythm, and Hiplife influence give the song a sound that fits comfortably into the current Ghanaian music landscape.
The timing of the song’s release could also prove significant for the award-winning artiste. Sparqlyn recently secured two nominations at the 2026 Ghana Youth Empowerment Awards, where he is in contention for Youth Empowerment Advocate of the Year and Outstanding Youth Personality of the Year.
With ‘Fameko’ having established strong momentum earlier in the year and ‘Rosina’ now beginning to enjoy significant airplay, Sparqlyn appears to be ending another eventful chapter of his musical career on a high note.
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Ghanaian highlife and Afrobeats singer Kuami Eugene Marfo known in showbiz circles as Kuami Eugene has urged fellow musicians and entertainers to use their influence on social media and other platforms to champion causes that positively impact society.
The award-winning artiste made the call during a UNICEF Ghana birth registration advocacy campaign in Bepoase in the Ayensuano District of the Eastern Region, where he joined officials from UNICEF Ghana and the Births and Deaths Registry to raise awareness about the importance of registering children at birth.
He explained that artistes wield significant influence and should leverage platforms such as TikTok, Facebook and Instagram to amplify important social initiatives and encourage behavioural change.
The musician, who has partnered UNICEF Ghana on several child-focused campaigns, said he had a special interest in issues affecting children and was committed to supporting efforts that improved their welfare and future opportunities.
He noted that birth registration was critical because it established a child’s legal identity and ensured recognition as a Ghanaian citizen.
The advocacy drive forms part of UNICEF Ghana’s efforts to improve birth registration rates across the country through community engagements, public education and collaboration with traditional authorities.
The musician said he remained focused on creating quality music while continuing to support social causes that contribute to national development, particularly initiatives aimed at improving the lives of children. –GNA
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