As part of activities to commemorate this year’s celebration of the Homowo festival, Management of the Ghana Export – Import Bank (GEXIM) has announced a special edition of its popular Tuesday Market. Dubbed “GEXIM Homowo Mart”, it is scheduled to take place on Tuesday August 27, 2024 at the forecourt of the Bank’s headquarters, the Africa Trade House, in Accra.

In the spirit of the celebration, the “GEXIM Homowo Mart” which will commence at 10am and end at 8pm will provide a platform to showcase a variety of top-quality Made-In-Ghana products and services at unbeatable prices.

The very unique, and authentic products to be exhibited at the fair will include food and ingredients, beverages, skin and beauty care products, textiles, apparel, garments, leather footwear, slippers, and many others.

Commenting on the Bank’s rationale and preparation towards the successful organization of the “GEXIM Homowo Mart”, the Deputy Chief Executive of GEXIM, responsible for Banking, Ms. Rosemary Beryl Archer, highlighted the important role cultural sensitivity plays in global trade, bilateral relations between countries as well as building synergies between international businesses and entrepreneurs.

“We are excited to be participating in this year’s edition of the month long harvest festival by the Gas in the Greater Accra region by organizing the special edition of our award winning SME fair, Tuesday Market, which seeks to promote and market products and services by Ghanaian entrepreneurs. I must say, cultural sensitivityis a cornerstone of successful international trade and it is significant to leverage on important festivals like Homowo by the Gas which comes with a lot of lessons. When businesses value and respect cultural differences, they foster trust, enhance communication, and drive sustainable growth in global markets”, she elaborated.

According to Mr. Archer, in addition to the exhibition of Ghanaian made products and services on the day, the forecourt of the Africa Trade House will come alive with a Ga cultural display to provide a captivating insight into the tradition and customs of the Ga people in the presence of some very important dignitaries from the Ga state confirmed to participate in the “GEXIM Homowo Mart”.

The word “Homowo” means hooting at hunger in the Ga language. The Ga people celebrate the “Homowo Festival” in remembrance of famine that once happened in their history in precolonial Ghana. The festival is a time of immense joy, gratitude and reflection for all Gas in the country and around the world.