Fashion
Fashion & art are powerful tools to raise awareness – Dr. Rasha Kelej
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The Chief Executive Officer,(CEO) of Merck Foundation, Dr. Rasha Kelej has said that Fashion and art have a purpose beyond just entertainment.
According to her, she believes that fashion and art are powerful tools to address and raise awareness on pressing and sensitive social and health issues in Africa and beyond.
Speaking at the launch of “Our African” television show at the Labadi Beach Hotel on Sunday, July 3, 2022, Dr. Kelej said “I came up with the idea of this informative yet entertaining show.”
She added that the TV show, which will air every Sunday at 2 pm on GH One TV, in Ghana “ is a first-of-its-kind set to be the voice of the voiceless and break the silence about many critical and sensitive social and health issues in Africa. I have conceptualised, produced, directed, and hosted this Pan African show.”
to create awareness
The CEO of Merck Foundation revealed that the show will features African fashion designers, singers, and prominent experts from various domains with the aim to raise awareness and create a culture shift across Africa.
Dr. Kelej added that “Our Africa” TV programme will address various critical and sensitive health issues like Diabetes Awareness, Breaking Infertility Stigma, Ending Child Marriage, Ending FGM, Stopping GBV and Supporting Girl’s Education. The rest are Women’s Empowerment, the Importance of promoting a Healthy Lifestyle, Sustainability and up-cycled fashion, Coronavirus Awareness and many more.
She noted that each episode would deal with a different topic and “looking good and we must make the most out of these platforms to advocate for the causes we work towards every day.”
By Edem Mensah-Tsotorme
Adiza Ibrahim, is proving what it means to be a modern style icon in Ghana. By day, she commands corporate rooms as a top marketing executive as well as a fashion consultant, boutique owner, and lifestyle strategist.
Her signature looks proves that modesty and high fashion belong on the same runway. She has consistently demonstrated elegance, confidence and a refined sense of fashion in both modern and traditional style.
Adiza is not just a consumer of fashion; she is a critic and an educator. She actively pushes local designers to elevate their craft.
For her, fashion is a tool that demonstrate your cultural identity and make you hold onto your national pride.
Check out some of her outfits
By Desmond Aidoo
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Final-year students of the Accra Technical University (ATU) Department of Fashion Design and Textile Technology on Friday showcased their creativity and craftsmanship in Accra.
The annual event held under the theme: ‘Wear Your Culture: Tradition Meets Modernity,’ saw 366 students showcased various designs as part of their final year practical work.
Dean of the Faculty of Applied Arts, Professor George Agyei Osei, explained that the exhibition provided students with an opportunity to demonstrate the skills and competencies they have acquired throughout their training.
Vice Dean of the Faculty of Arts and former Head of Department of Fashion and Textile Technology, Dr Mrs Emma Donkor, said this year’s cohort comprised 366 students, with each student producing four designs, one of which was exhibited at the school’s auditorium while three were presented during the fashion show.
Mrs Donkor encouraged graduating students to build their businesses gradually, noting that a sewing machine and a small workspace could provide the foundation for a successful fashion enterprise.
One of the graduating students, Philipa Adu, said the theme was a reminder to designers not to blindly imitate Western fashion at the expense of African culture.
By Linda Abrefi Wadie
