Celebrating Northern Ghana: ‘Roots Reimagined’ Event showcases culture, cuisine, couture

 Accra came alive last Saturday night as Roots by Linnan hosted a vibrant cultural experience celebrating the rich traditions and contemporary creativity of northern Ghana.

The event brought together lovers of culture, fashion, and food for an unforgettable evening filled with heritage and style.

Guests enjoyed a stunning dis­play of northern Ghanaian culture, featuring captivating traditional performances and a delectable array of dishes, including tubaani, wasa­wasa, and gable, alongside locally brewed drinks like pito and samia.

The highlight of the evening was a spectacular fashion show featuring the ‘Roots Reimagined’ collection, which offered a fresh take on Gha­na’s iconic smock fabric.

Every piece, from skirts and trou­sers to jackets and flowing dress­es, was crafted from hand-woven textiles produced by skilled women weavers in the Upper West Region.

Models strutted down the run­way to the melodic sounds of a live xylophonist, creating an immersive atmosphere.

In a beautiful homage to heritage, each piece in the collection was given a northern Ghanaian name, re­inforcing the deep cultural connec­tions that inspire the brand.

“Roots Reimagined is about pre­serving heritage while embracing innovation,” said Perfectual Linnan Labik, Founder and Creative Direc­tor of Roots by Linnan.

“Through this collection, we hon­our the artistry of northern Ghana­ian women and celebrate the en­during relevance of our traditional fabric in today’s fashion landscape”, she noted.

“I plan on doing this every day, using fashion, food, music, and sto­rytelling to keep the spotlight on north­ern Ghana. I am also looking forward to collaborat­ing with the government and other creatives to take this vision even further,” she added.

Ms Labik emphasised that the event was not only to celebrate tra­dition but also showcase the incred­ible talent of northern artisans and the powerful fusion of culture and modern design.

She said Roots by Linnan is a social enterprise and fashion brand found­ed in 2015 by Perfectual Linnan Labik.

“It partners with skilled weavers in the Upper West Region to produce authentic smock fabrics, which are then transformed into contempo­rary, ready-to-wear pieces that blend cultural authenticity with modern design”, Ms Labik explained.

She further added that beyond fashion, Roots by Linnan represents a movement that amplifies northern voices, supports community liveli­hoods, and reimagines heritage for a global stage.

 By Bernard Benghan