Sarkodie calls for sustainable partnership for creative, Fintech sectors

Award-winning Ghanaian rapper, Michael Addo popularly known as Sarkodie, has called for a deeper and more sustainable partnership between Ghana’s creative industry and the financial technology sector.

The rapper made the call on Tuesday when he paid a courtesy call on the management of MobileMoney Fintech Limited at the company’s head office in Accra to explore opportunities for collaboration beyond the conventional corporate sponsorship arrangement.

The meeting focused on how the two sectors could work together to promote financial inclusion, digital financial services and opportunities within Ghana’s growing creative economy.

The rapper acknowledged MobileMoney Fintech Ltd’s past support for his annual Rapperholic concert, but emphasised that his broader objective was to establish a long-term partnership that creates sustainable value for both the company and the creative industry.

“I am here today not like the usual business where we come and ask, ‘Can we get sponsorship for our show?’ and that’s it. It goes beyond just coming in and getting support,” Sarkodie said.

He pointed out that artistes and creative professionals maintain long-term visions for their careers including album releases, tours, brand initiatives, and community engagement programmes and argued that corporate partnerships should be structured around shared objectives.

Sarkodie proposed to use his upcoming campus tour as a platform for MobileMoney Fintech Ltd to engage directly with young people, raising awareness about the company’s new MoMo app and its comprehensive suite for financial services.

Welcoming Sarkodie and his team, the Chief Executive Officer of MobileMoney Fintech Ltd, Mr Shaibu Haruna, described the visit as an important step towards strengthening the relationship between the creative and Fintech industries.

Mr Haruna explained that although MobileMoney Fintech Ltd was primarily a technology-driven company, its relationship with the entertainment industry remained strategic because of the enormous reach and influence of both sectors.

Both parties expressed commitment to future engagements to identify concrete areas of cooperation, focusing heavily on expanding financial inclusion, connecting young people to digital financial services, and accelerating the growth of Ghana’s creative economy.

By Linda Abrefi Wadie 

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