Minister for Tourism, Culture and Creative Arts launches the ‘Ananse Heritage Project’

The Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, on Tuesday officially launched the Ananse Heritage Project at Solaris Luxury Heights, Ridge.

Themed “Reviving Ghana’s Timeless Folklore Legend Kweku Ananse as a Catalyst for Cultural and Educational Transformation,” the initiative aims to breathe new life into Ghana’s folklore legend, Kweku Ananse, through animation, digital storytelling, and modern creative education.

The launch drew government officials, creative industry stakeholders, educators, and development partners, all united in the mission to preserve and promote Ghana’s cultural heritage.

Hon. Gomashie commended Parables Animation Studio for spearheading the initiative, noting that their vision to modernize folklore through animation aligns perfectly with the Ministry’s mission to promote Ghana’s identity and creative economy. She emphasized that the project bridges the gap between tradition and technology, showing how cultural preservation can coexist with innovation to engage today’s youth.

Divine Owusu-Ansah, Director of Culture and Creative Arts at the Ministry, described the project as a major step toward reconnecting Ghanaian youth with the nation’s folklore traditions through innovative and accessible mediums.

The Minister also paid tribute to the late Former First Lady, Nana Konadu Agyeman-Rawlings, for her pioneering work in promoting folklore through the “By the Fireside” series, which preserved Ghanaian storytelling traditions for decades.

Cycil Jones Abban, Founder and CEO of Parables Animation Studio, outlined the project’s components, including public education, content creation, digital distribution, and capacity-building workshops. He noted that the initiative seeks to preserve Ghana’s storytelling traditions while equipping young creators with the skills to tell local stories for global audiences.

The ceremony concluded with an exhibition of animated folklore visuals, symbolizing the fusion of heritage and innovation that defines the Ananse Heritage Project.

By Spectator Reporter

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