Decathlon Ghana reaffirms  commitment to enhancing Ghana’s sporting industry

Global sports retailer brand Decathlon Ghana has reaffirmed its commitment to enhancing the Ghana’s sporting industry at both grassroots and national levels.

Since its entry into the Ghanaian market in 2017, Decathlon Ghana has partnered with a wide range of organisations across various sporting fields and industries, aimed at giving Ghanaians the opportunity to love their sports more than ever before.

Speaking at the media launch of the company’s 8th anniversary celebrations on Wednesday at the Decathlon store in Accra Mall, Events and Brands Manager at Decathlon Ghana, Thompson Agbodo, stated that Ghana is a rich sporting nation with diverse talents that, when harnessed and given the right attention and support, can showcase the country to the rest of the world.

Sports organizations such as the Ghana Football Association (GFA) and its clubs, the Ghana Basketball Association and its clubs, the Rugby League Federation Ghana (RLFG), as well as various keep-fit clubs, have felt the impact of the company’s eight-year presence in Ghana.

While elaborating on how Decathlon’s involvement in Ghanaian football has evolved, shifting from retail to direct partnerships with key events and federations, he revealed their recent involvement in the Women’s Premier League and FA Cup finals at the University of Ghana Stadium, where they recognised standout players with awards.

“We have come a long way; beyond just supplying gear, we now stand shoulder to shoulder with Ghanaian athletes, offering not only products but also visibility, encouragement, and technical support,” he said.

On his part, the Business-to-Business and Reseller Leader at Decathlon Ghana, Mr. Mawuli Kofi Agato, noted that while football remains a focal point, Decathlon’s support extends to less mainstream sports as well. 

They are committed to assisting clubs and associations in these areas through affordability initiatives.

“Many football clubs struggle to purchase equipment in bulk. We have significantly reduced costs to help them operate more efficiently. Our aim is to ensure that every sport beyond just football has the opportunity to thrive,” he added.

Ms. Francisca Arhin, Decathlon’s E-commerce Manager, emphasised the use of technology to enhance accessibility and inclusivity, stating that their platforms make it easier for everyday Ghanaians to access quality sportswear and equipment without facing barriers.

To celebrate the anniversary, Decathlon launched a 10-day sports themed event from May 21 to June 1, featuring activities designed for families and sports enthusiasts.

 These activities include free equipment servicing and customization, discounts of up to 50% on Adidas products, weekend family games, and free delivery of products purchased within Accra.

She stressed that these activities are part of a broader initiative to cultivate a sporting culture at the community level.