Entertainment
Use social media platforms to enforce social change –Kwame Eugene
Ghanaian highlife and Afrobeats singer Kuami Eugene Marfo known in showbiz circles as Kuami Eugene has urged fellow musicians and entertainers to use their influence on social media and other platforms to champion causes that positively impact society.
The award-winning artiste made the call during a UNICEF Ghana birth registration advocacy campaign in Bepoase in the Ayensuano District of the Eastern Region, where he joined officials from UNICEF Ghana and the Births and Deaths Registry to raise awareness about the importance of registering children at birth.
He explained that artistes wield significant influence and should leverage platforms such as TikTok, Facebook and Instagram to amplify important social initiatives and encourage behavioural change.
The musician, who has partnered UNICEF Ghana on several child-focused campaigns, said he had a special interest in issues affecting children and was committed to supporting efforts that improved their welfare and future opportunities.
He noted that birth registration was critical because it established a child’s legal identity and ensured recognition as a Ghanaian citizen.
The advocacy drive forms part of UNICEF Ghana’s efforts to improve birth registration rates across the country through community engagements, public education and collaboration with traditional authorities.
The musician said he remained focused on creating quality music while continuing to support social causes that contribute to national development, particularly initiatives aimed at improving the lives of children. –GNA
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