UNICEF partners Kuame Eugene to release ‘Let them shine’

UNICEF Ghana has partnered with the award-winning artist, Kuame Eugene, to release a new child-rights anthem titled “Let them shine.”

The song is aimed at commemorating World Children’s Day, which was marked on Thursday, November 20, and reinforced child rights advocacy.

The song’s release is particularly timely, coming at a critical period when children’s rights are increasingly under threat globally, making its message both urgent and essential.

The launch of “Let them shine” marks the 36th anniversary of Ghana’s ratification of the Convention on the Rights of the Child (CRC). Ghana is the first country in the world to ratify the convention, reaffirming the nation’s unwavering commitment to protecting every child.

Beyond the World Children’s Day celebration, “Let them shine” is designed to be a long-term advocacy tool. With Kuami Eugene’s strong influence and large youth following, the song aims to empower young people to understand and demand their rights, inspiring children and adolescents to become advocates for themselves, their peers, and their communities.

Osama Makawi, UNICEF Representative in Ghana, said: “It represents a strategic avenue to elevate child rights conversations across different platforms. Through music, a universal language, we can reach more people and mobilise communities to stand up for children.”

Kuami Eugene also shared his commitment to supporting children through his art, saying, “Lending my voice to World Children’s Day through music means a lot to me because every child in Ghana deserves the right to be felt, seen, heard, and valued.”

By Esinam Jemima Kuatsinu

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