TFFC fetes underprivileged on Val’s Day

LOVE found practical expression in parts of Accra as The Free Food Company (TFFC), in partnership with Diplomatic Affairs Media and Communications Limited, organised a community outreach to support vulnerable individuals in Kokrobite, Weija-SCC and surrounding areas on Valentine’s Day.

The initiative, dubbed the Valentine’s Day Love Reach-Out, provided food items and financial assistance to selected beneficiaries, including individuals nominated by members of the public.

The organisers said the exercise was designed to redefine the day as a time for compassion, dignity and purposeful giving, rather than only celebration.

A major highlight of the outreach was the “Let Me Take You to Lunch” activation, which brought a personal touch to the day’s activities.

Members of the TFFC team moved through parts of the community to identify individuals facing hardship and invited them to share a meal at nearby eateries. Beyond settling their bills, the team spent time listening to their stories, offering words of encouragement and human connection.

According to the organisers, the activation was intended to give beneficiaries a brief but meaningful break from their daily struggles, while reminding them that they are seen, heard and valued.

Speaking at the event, the Chief Executive Officer of The Free Food Company, Lady Diana Lartey, underscored the need to demonstrate intentional love, especially towards the less privileged.

“Valentine’s Day should go beyond celebration. It should be about showing up for people who need support the most. Through this initiative, we were able to restore hope and demonstrate that compassion can create real impact,” she said.

She expressed appreciation to all partners and volunteers who contributed to the success of the programme, noting that collective action remains key to addressing social challenges.

Ms Lartey reaffirmed TFFC commitment to tackling food insecurity, reducing food waste and promoting sustainable community support systems across Ghana.

It indicated that similar outreach initiatives would be rolled out periodically to extend support to more communities in need.

The Chief Executive Officer of Diplomatic Affairs Media and Communications Limited, Harriet Nartey, also highlighted the importance of giving back to society. She noted that corporate social responsibility remains a vital pillar in building sustainable and impactful institutions.

The outreach received support from a number of distinguished individuals and corporate organisations including Mr Kwasi Kyei Darkwah (KKD), DCOP Peter Ndekugri, Professor George K.T. Oduro, Odeefuo Amoakwa Buadu VIII, Madam Sheila Milano, Aphtro Synergy, Mojo Payments Limited and Twellium Industries.

By Esinam Jemima Kuatsinu

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