Entertainment
National Film Authority holds National Film Dialogue for accelerated development
THE National Film Authority (NFA) has held a National Film Dialogue aimed at engaging all stakeholders in the sector to turn the fortunes of the industry around.
The initiative held at the Cedi Conference Hall of the University of Ghana on Tuesday brought together actors, producers, crew members corporate Ghana and all the important stakeholders in the Film value chain together.
The aim of the dialogue which was under the theme; Accelerating Industry Development was to help address the various challenges bedevilling the sector.
The Deputy Minister for Tourism Arts and Culture, Yussif Issaka Jajah, on his part acknowledged the contribution of the film industry from sustainable employment to national development agenda and growth of the country’s Gross Domestic Product.
He announced that the film sector is opened for investment urging investors to come on board as partners for development.
The Deputy Minister also reiterated the government resolve to protect Intellectual Property Rights and legislations that enhances growth of the industry.
Mr Jajah said the National Dialogue was a beginning to a brighter future for the film industry.
The board chairman of NFA, Ivan Quashiegah, who shared the strategic plan of the NFA gave a historic account of Ghana’s film industry, the current situation and measures to address the flaws.
According to him, their mission is to revive the industry by transforming distribution and exhibition into a vibrant accessible, and profitable ecosystem that inspires cultural pride and economic growth.
He reiterated that their target is to engage at least 1 per cent of Ghana’s population (350,000 people) to watch at least 10 good Ghanaian movies each year.
Speaking to The Spectator, the NFA boss, Kafui Danku, said she was satisfied with participation and the level of contributions.
She said, together with her board and other executives all the views expressed would be assessed and develop a blueprint out of it for the growth of the industry.
She urged all and sundry to come on board, adding that “for us to succeed, we need to bring everybody together.”
Kafui Danku thanked everyone for their participation and contributions to the success of the dialogue.
The panel discussion centered on issues of distribution, marketing, branding, production, access to funding, collaboration, media, infrastructure and improved storytelling among others.
Some participants expressed appreciation to the leadership for organising such dialogue.
According to them, stakeholder engagement was key to the success of the sector, adding that such a gathering should be a constant feature of the NFA.
By Edem Mensah-Tsotorme
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