Guinness Ghana Introduces GH¢100,000 Prize for TGMA Album of the Year Winner

Guinness Ghana has announced a new annual prize package for winners of the Album/EP of the Year category at the Telecel Ghana Music Awards (TGMA), as part of efforts to support the country’s music industry.

The company said beginning from the 27th edition of the awards, the winner of the category will receive a GH¢100,000 cash prize, funding support for a music video for their next project, and a curated album listening experience.

According to Guinness Ghana, the initiative is aimed at promoting creative excellence and contributing to the growth of Ghana’s music ecosystem.

Head of Media and Partnerships at Guinness Ghana, Yaa Amoah-Owusu, said the category represents the highest level of artistic work in the industry.

“The Album/EP of the Year category represents the pinnacle of artistic expression — body of work, storytelling, and sonic identity. This package is Guinness Ghana’s way of recognising excellence and investing in the future of the artist and the industry at large,” she stated.

She added that the company’s support goes beyond recognition on awards night, as it seeks to create long-term value for artistes and the wider creative sector.

Guinness Ghana, a long-time partner of the awards scheme, noted that the initiative will also help increase visibility and audience engagement for the winning artiste’s future projects.

The nominees for the Album/EP of the Year category include Black Sherif for Iron Boy, Stonebwoy for Torcher, Gyakie for After Midnight, Medikal for Disturbation II, Wendy Shay for Ready, and Kweku Smoke for Walk With Me.

Head of Public Events and Communications at Charterhouse, Robert Klah, welcomed the initiative, describing it as timely support for the music industry.

“This is an important intervention from Guinness Ghana. It aligns with our commitment to celebrate and elevate Ghanaian music, while also creating tangible support for artistes,” he said.

He added that the move highlights the importance of albums and EPs as lasting creative works.

The announcement comes ahead of the 27th Telecel Ghana Music Awards, organised by Charterhouse, with Telecel as headline sponsor, media partnership from TV3, and support from Guinness Ghana.

Guinness Ghana Breweries PLC is one of the country’s leading beverage companies and continues to support arts, culture, and community development in Ghana.

By: Jacob Aggrey