Italian premium security door manufacturer Dierre S.p.A. has named award-winning Ghanaian Afrobeats and Highlife artiste King Promise (Gregory Bortey Newman) as the face of its new Ghana and West Africa marketing campaign.

The partnership, managed by Regiments Management Company Limited, forms part of Dierre’s efforts to strengthen its presence in the West African market.

The two-week campaign, themed “Secure What Matters,” will run across digital, outdoor and influencer platforms, with King Promise featuring in a campaign film showcasing Dierre’s Prestige and Synergy security door ranges.

“Home is everything. It is where you protect the people and things that matter most. Dierre builds doors that reflect exactly that security, quality and style without compromise. I am proud to represent a brand that stands for those values,” King Promise said.

Founded in Italy, Dierre is a global manufacturer of armoured security doors, interior doors and fire-protection systems. Its products carry international anti-burglary certifications across Classes 3, 4 and 5, with the company producing hundreds of thousands of doors, locks and safes annually.

King Promise is one of Ghana’s leading Afrobeats and Highlife artistes, known for his distinctive sound, international collaborations and growing global audience.

The partnership combines Dierre’s security and design expertise with King Promise’s influence in contemporary African music and culture, as the brand expands its consumer engagement in Ghana and across West Africa.

Organisers of Rhythms On Da Runway have announced November 28, 2026 as the date for the 16th edition of the event, to be held at the Palms Convention Centre.

This year’s edition, themed: ‘UNBOUND: Because You’ve Got Style’, is focused on breaking barriers in fashion and creating space for all.

According to the Chief Executive Officer of Nineteen57 Events, Shirley Emma Tibilla, affectionately called Cookie Tee, the focus of this edition is to give everyone an opportunity to express themselves without barriers.

She told The Spectator that as a leading fashion brand in the country and beyond, they want to open doors for people regardless of their colour, size and abilities among others.

Described by the BBC as “the biggest cultural exposé in Africa,” Rhythms On Da Runway returns this year as a celebration of fashion, music and individual expression without limits.

Organisers say for years fashion has been shaped by narrow ideas of who belongs on the runway, with certain body types, ages and abilities placed at the centre while many others are left out. UNBOUND seeks to open that picture.

This year’s runway will welcome people with different abilities, backgrounds, body types and personal stories. The theme will influence model casting, the collections, the stories told through the clothes and the way guests experience the event.

Beyond the runway, ‘Unbound’ will create room for young people to learn from established designers, gain practical experience and explore careers within fashion and the wider creative industry.

 It will also open conversations around adaptive fashion, accessible event design, talent discovery, mentorship and employment.

The 2026 edition will bring together fashion designers and music stars from Ghana and across the African diaspora, with strong collections, live performances and an all-star cast of celebrity models.

The event will also feature the Black Star Awards, which will honour public figures shaping Africa’s future through leadership and contributions to the continent’s Orange Economy.

Organisers say the list of participating designers, performing artists, award recipients and other event details will be announced in the coming weeks.

By Edem Mensah-Tsotorme 

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