Ghana Goes Pink for Breast Cancer Awareness Month

This October, something special is happening in Ghana’s fashion scene. Everywhere you look—on the streets, in classrooms, at events—people are wearing pink. Not just for fun, but to express themselves.

From soft baby pink to bright fuchsia, the colour is showing up in dresses, shirts, sneakers, headwraps and even jewellery.

Young people especially are leading the trend. They are mixing pink with jeans, sneakers and African prints. Some wear pink to feel bold, others wear it to feel calm.

“Pink makes me feel soft but strong,” says Ama, a student in Accra. “It is my way of showing up with confidence.”

Local designers are also joining the wave. Some are creating pink-themed collections with flowing fabrics, playful cuts and bold patterns. Others are using recycled materials to make pink bags and accessories. It is not just about fashion – it is about creativity and pride.

Social media is buzzing with photos and hashtags like #GhanaGoesPink and #PinkMood. Friends are sharing their outfits, encouraging others to try something new. Even small shops are decorating their windows with pink fabrics and flowers.

This pink wave is more than a trend. It is a feeling. It is about joy, softness and standing out. In a world that can feel heavy, Ghana’s youth are using fashion to bring light. And this October, pink is the colour of self-love, style and togetherness.

By Beatrice Princess Kpeglah

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