Dzidula Pink Foundation Launched to Strengthen Cancer Awareness and Support

The Dzidula Pink Foundation, a new organisation dedicated to cancer awareness, early detection, and patient support, has been officially launched in Accra, with a passionate call for national commitment to fighting the disease. The launch event, held last week Friday, carried the theme: “Beyond the diagnosis: A future of restoration, care and courage.”

Speaking at the event, Madam Abena Brigidi, founder and CEO of Nimed Capital Limited, emphasised that cancer remains one of the most devastating health challenges facing families across the country. “Cancer does not discriminate—it affects mothers, fathers, daughters, and sons. It drains families emotionally and financially, and behind every statistic is a human story and a future suddenly thrown into uncertainty,” she said.

Sharing her personal encounters with cancer, having lost both her husband and father to the disease, Madam Brigidi highlighted the emotional, financial, and physical scars left behind. “I stand here not just as a speaker, but as a witness to what cancer can take away,” she stated. “I have watched loved ones fight bravely, and I have felt the deep pain that loss leaves behind.”

She stressed that awareness and early detection are critical to reducing deaths, noting that many Ghanaians still lack access to proper screening, reliable information, and adequate treatment. She appealed to healthcare professionals, corporate institutions, policymakers, the media, and the general public to join hands in the fight. “Early detection saves lives. Your support today can lead to someone’s healing tomorrow,” she said.

Madam Brigidi further called for collective responsibility to sustain the foundation’s mission. “To our medical professionals, we need your expertise. To corporate partners, your resources. To the media, your voice. To policymakers, your support. And to the public, your compassion,” she urged. She also insisted that breast cancer awareness should not be limited to annual campaigns, saying, “Breast cancer awareness must not be seasonal.”

Mrs Diana Fafa Gozo, founder of the Dzidula Pink Foundation, shared her own cancer journey, describing the shock of diagnosis, the fear that followed, and the difficult path through treatment. Her experience transformed her pain into purpose and inspired her to create a foundation to ensure no cancer patient walks alone.

Mrs Gozo explained that many patients struggle not only with treatment costs but also with emotional resilience. She outlined the foundation’s initiatives, which include awareness and early detection campaigns, patient support funds, community outreach, and survival support circles. “This foundation is my offering of gratitude, courage, and compassion and a reminder that no one should walk the cancer journey alone,” she concluded.

By Esinam Jemima Kuatsinu

Join our WhatsApp Channel now!
https://whatsapp.com/channel/0029VbBElzjInlqHhl1aTU27