Creativity, innovation exhibited at AUCB

The forecourt of the African University of Communications and Business (AUCB) in Accra came alive on Friday with colour, creativity and innovation, as Level 300 students transformed the space into a lively exhibition of ideas.

Under the theme “Building meaningful brands beyond the logo,” the students invited patrons into a world where ordinary products were reimagined through storytelling, design and purpose.

From scented candles to innovative food concepts, each stand told a unique story, one that went beyond aesthetics to capture identity, value and human connection.

For many of the students, the event was more than just an academic exercise; it was a moment to dream out loud.

Guided by their lecturer, Peter Wonders, they explored what it truly means to build a brand in today’s competitive world where trust, consistency and experience matter just as much as logos and slogans.

Chairman of the occasion, Nana Kum Gyata VI, in his remarks said a brand is what people say about you when you are not present.

 At the end of the presentations, awards were presented to deserving groups with Vida Nyaneba emerging as the overall best branding student.

By Esinam Jemima Kuatsinu

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