‘Tis the red season: Celebrating love on Valentine’s Day

 February is often re­ferred to as the ‘Month of Love,’ a time when couples, friends, and loved ones take the opportunity to celebrate and appreciate one another.

Among the many days in February, Valentine’s Day – February 14 – stands out as the most recognised day for love and affection world­wide. Though it is not an official public holiday, it is widely celebrated in work­places, schools, churches, and various social gatherings.

From exchanging gifts, planning romantic surprises to making heartfelt gestures, Valentine’s Day serves as a reminder that love is meant to be cherished and ex­pressed in countless ways.

Origins and significance of Valentine’s Day

Valentine’s Day has deep historical roots dating back to ancient Rome. It is widely believed that the day was named after Saint Valentine, a Roman priest who defied Emperor Claudius II’s ban on marriages and secretly wed young couples. His defiance led to his imprisonment and eventual execution on February 14, around the year 269 AD.

While the origins of the day remain debatable, the tradition of celebrating love on this day gained popularity over centuries.

By the middle ages, it became associated with courtly love, and by the 18th and 19th centuries, hand­written love letters, poetry, and small tokens of affection became customary.

Today, Valentine’s Day is a global celebration marked by expressions of romance, friendship, and appreciation.

Creative ways to cele­brate love

For many, chocolates and flowers are the go-to gifts on Valentine’s Day, with some referring to it as ‘Chocolate Day’ due to the overwhelm­ing demand for sweet treats.

However, love can be expressed in many ways than just gifting chocolates.

People now plan elaborate surprises, book romantic getaways, and host intimate dinner dates. Some hire professional event planners to decorate spaces such as hotel rooms, beaches, or private restaurants with stunning red roses, candles, balloons, and soft music to set the mood for a memora­ble evening.

Others opt for person­alised experiences, such as handwritten love letters or poetry for a more sentimen­tal touch, surprise picnics at scenic locations, ‘Do It Yourself’ (DIY) gift boxes filled with personal memen­tos, perfumes, books, and custom jewelry while others try a few adventure dates, such as boat rides, road trips, or even skydiving for the thrill-seekers.

Even for those who are sin­gle, Valentine’s Day offers a chance to celebrate self-love and friendships.

Many individuals host self-care spa days, plan solo trips, or organise “Galen­tine’s” and “Palentine’s” parties to celebrate friend­ships and enjoy the day in a unique way.

Business

Valentine’s Day is not just an occasion for lovebirds – it is also a booming season for businesses. Retailers, online vendors, and local markets anticipate increased sales, with thousands of products being marketed as perfect gifts for the occasion.

Some of the most in-de­mand Valentine’s gifts include flower bouquets, fashion accessories such as handbags, perfumes, jewel­ry, watches, and shoes, per­sonalised items like engraved bracelets, photo books, and couple’s portraits and themed Valentine’s cakes.

Restaurants and event cen­tres capitalise on the season by offering special Valentine’s Day packages, couples’ din­ner discounts, and themed entertainment nights.

For small business own­ers, the Valentine’s season is an opportunity to maxi­mise profits, market unique products, and offer exclusive deals to attract more cus­tomers.

One of the beautiful as­pects of Valentine’s Day is that it is not just for cou­ples. It is a time to celebrate all forms of love – roman­tic, platonic, and familial. Whether it’s expressing gratitude to parents, surpris­ing a close friend, or simply practising self-love, there is always a way to be part of the celebration.

Valentine’s Day is more than just a commercialised event; it is a time to cele­brate the essence of love in all its forms. Whether it’s through a heartfelt gift, a simple message, a surprise dinner, or even just quality time, the goal is to make someone feel truly special.

Happy Valentine’s Day!

 By Georgina Boadiwaa Ntim