Entertainment
Sarkodie to SarkNation: You don’t have to tear someone down to prove your loyalty
Ghanaian rapper Sarkodie has sent a heartfelt message to his fanbase, SarkNation, urging them to move away from toxic fan culture and return to what made the group special.
In a long statement shared on social media, the rapper acknowledged SarkNation for birthing many of the fanbase trends in Ghana today, saying he doesn’t take that for granted.
He praised the “day ones”, the first wave of SarkNation, for positioning his brand with commitment and loyalty, without toxic energy.
According to him, a true SarkNation member should not be consumed by what another brand is doing.
“A true SarkNation member shouldn’t be consumed by what another brand is doing. Focus on the brand you love. No hate. No bitterness. No unnecessary competition. You don’t have to tear someone else down to prove your loyalty to Sarkodie,” he cautioned.
Sarkodie noted that as fanbases grow, dilution is inevitable, but the current trend of fanbases tearing each other down does not help the industry or the artists they claim to support.
He advised his fans not to fall for bait and online triggers, and cautioned artists against entertaining fans who insult other brands just to elevate them.
According to him, “Just because a fan sh**s on another brand to elevate you doesn’t mean they love you more… They may look like they’re fighting for you, but they genuinely don’t give AF about you.”
The rapper called on the new crop of SarkNation to learn from the old crop, whose focus was always the music, the movement and the brand.
“I know I’m still here because of God, SarkNation and hard work, so I never joke with you guys. I appreciate y’all more than you know,” he added.