Miss Tourism Ghana contestants battle out on Debate and Culture Night 

It was a night of intellect, eloquence and culture as contestants of the 2026 Miss Tourism Ghana took centre stage at the Coconut Grove Regency Hotel for the Debate and Culture Night last Saturday.

The event, which forms part of activities leading up to the grand finale, saw the ladies move beyond beauty to battle with ideas, facts and opinions on a topic critical to the tourism industry.

The contestants debated the topic: The Importance of Traditional and Digital Media on Promotion of Tourism.

For the debate, the contestants were grouped into two teams of four, each tasked with defending a side of the argument.

It was a fierce but respectful exchange. The team arguing for traditional media described it as the trust builder, emphasising its credibility, mass reach, and its power to tell in-depth, emotional stories through television documentaries, radio and newspaper features. 

They argued that traditional media still shapes public opinion and influences policy decisions in the tourism sector.

On the other side, the proponents of digital media raised salient points about its unmatched advantages in the modern era.

 They highlighted its global reach at low cost, its two-way interaction that allows tourists to share real experiences and reviews, its ability to target specific audiences, and its measurable results where clicks, views and bookings can be tracked.

After heated arguments and rebuttals, both teams arrived at a powerful consensus that drew applause from the audience.

They concluded that without traditional media, tourism promotion lacks credibility and depth, and without digital media, it lacks reach, engagement and sales.

The judges and patrons agreed that the debate underscored a crucial lesson for Ghana’s tourism drive: for a country blessed with rich cultural heritage, colourful festivals, historic forts and castles, diverse wildlife and pristine beaches, the winning formula lies in combining the storytelling power of traditional media with the viral power of digital media to attract both domestic and international tourists.

The night was not only about debate, as the contestants also dazzled in cultural wear, showcasing the beauty and diversity of Ghanaian culture.

By Edem Mensah-Tsotorme 

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