Melcom leads campaign on blood donation

The public has been urged to take advantage of ongoing blood donation exercises nationwide to help to address blood shortage.

This, according to Ms Sophia Blankson, Deputy Chief for Blood Donor Recruitment, will help save lives during emergencies. 

“The demand for blood has increased in recent times due to road accidents, emergency surgeries, childbirth, and complications. However voluntary donations remain alarmingly low, putting the lives of patients at risk,” Ms Blankson explained.

She made this known during the 2025 Nationwide Blood Donation Campaign by the Melcom Care Foundation in Accra.

The exercise began on Wednesday, July 23, at four selected schools; Thursday, July 24, across Melcom stores nationwide; and Saturday, July 26, at Accra, Achimota, and West Hills Malls, as well as the Melcom Mall at Spintex.

Ms Blankson outlined the steady growth in units accrued by the company over the years, from 434 in 2013 to 824 in 2015, 1,620 in 2021 and 2,184 in 2023.

“With an increase in the number of participation this year, she expressed hope that the 2025 campaign will surpass all previous records,” she added.

“One pint of blood can save lives. You don’t need to wait till it affects someone close to you,” she disclosed.

However, the nationwide Melcom blood donation yielded 2952 units of blood.

By Linda Abrefi Wadie