GTDC boosts Marketing and PR Department with state-of-the-art equipment

The Marketing and Public Relations Department of the Ghana Tourism Development Company (GTDC) has received a major operational boost with the acquisition of state-of-the-art digital and communication equipment.

The new tools include professional cameras and high-quality lenses, tripod stands, call centre headsets, an iPhone, and other essential digital accessories.

According to management, the equipment will significantly enhance the Department’s ability to produce high-quality photo and video content, document corporate activities and events, run effective digital marketing campaigns, and increase GTDC’s visibility across both traditional and digital media platforms.

The cameras, lenses and tripods are expected to support professional photography, videography, interviews and coverage of tourism experiences, while the call centre headsets will improve customer engagement and response time to enquiries about GTDC’s products and initiatives.

The iPhone will further aid real-time content creation, social media management, live coverage of events, and timely dissemination of digital content across the company’s channels.

Management says the investment marks an important step in strengthening the Department’s capacity to tell the GTDC story, promote its offerings, engage wider audiences, and showcase Ghana’s rich tourism potential through compelling, professional digital content.

By Edem Mensah-Tsotorme