Edwina Anokye-Bempah Redefining Trust in Ghana’s Real Estate Landscape

Every morning begins the same way for Edwina Anokye-Bempah, with quiet devotion. It is her grounding ritual, a moment of reflection and gratitude before she steps into the dynamic, often unpredictable world of real estate brokerage.

By the time she arrives at the office, she has already set the tone for her day. She reviews the previous day’s tasks, checks what was accomplished and what still needs attention, and then drafts a new to-do list. For her, success is rooted in deliberate planning, discipline, and the commitment to follow through.

Today, Edwina stands out as one of Ghana’s promising real estate brokers, but she is also clear about the distinctions within her field. While many people casually use the term ‘realtor,’ she is quick to explain that only professionals registered with the National Association of Realtors can claim that title.

“Since I am not registered with the association, I am a real estate broker,” she says. It is a role she embraces wholeheartedly, facilitating transactions, connecting buyers and sellers, and ensuring clarity and integrity at every step.

Her journey into the industry took shape at MeQasa, an online platform dedicated solely to real estate. The platform exposed her to developers, agents, and the complexities of property transactions. She worked closely with developers and observed one recurring problem: clients often complained about agents who failed to respond, follow up, or provide accurate information.

With her background in sales and marketing, Edwina felt naturally drawn to the field. It was an industry where she believed she could make a meaningful, positive impact. Real estate, she came to learn, is far more than brick and mortar. It is about helping people secure one of the most important investments of their lives. This understanding shapes every decision she makes.

One of the most challenging tasks in her work is qualifying clients.

“A serious buyer must be willing, ready and able,” she explains. When one of these three qualities is missing, the transaction is likely to stall or collapse entirely.

On the seller’s side, due diligence is equally critical. Ownership disputes, land fraud, and unclear documentation remain some of the biggest risks in Ghana’s real estate sector.

Edwina understands the weight of the responsibility she carries. “The money involved is huge. These are people’s lifetime savings. Most people buy one home or maybe two in their entire lives. You cannot afford to make a mistake.”

Working in what many describe as a male-dominated field has never intimidated her. With an MBA in Marketing and extensive experience in sales roles including a stint as an Account Manager in an advertising agency, she has grown comfortable handling clients, negotiating deals, and presenting herself with confidence.

“My gender has never discouraged me,” she says. “What matters is hard work and ensuring that the client’s needs were met.”

The only occasional challenge, she admits, was maintaining professional boundaries when some men attempt to be overly familiar. Her solution is simple: stay professional and do not over-familiarise yourself with clients.

Her educational journey started in Kumasi, followed by Yaa Asantewaa Girls’ Senior High School, where she studied Agricultural Science. She continued the same at the University of Ghana before pursuing her master’s degree. After university, she worked on her uncle’s poultry farm before moving into advertising. Later, her role at MeQasa finally opened the door to the career she had long been unknowingly preparing for.

Over the years, Edwina has built a reputation not only for competence but also for care. She recalls one client in particular, an older man relocating to Ghana with no family in the country. After helping him secure two homes, she became the closest person he could rely on. One evening at around 8 p.m., he called to say he felt unwell. Without hesitation, she drove to his home and rushed him to the hospital. Doctors later told her that any delay could have been fatal.

For Edwina, that moment affirmed that the job goes far beyond selling property. “It doesn’t end with the sale,” she says. “You have to look out for people.”

Her influence also extends to younger people observing her journey. She is known for her tenacity, her refusal to give up on clients or tasks, and her resilience in the face of challenges. Those who work around her learn to push forward regardless of setbacks.

“If a deal doesn’t go as expected, you don’t look back. You find a way.”

Beyond real estate, Edwina serves as an interpreter in her church, a role that dramatically boosted her confidence. What began with trembling legs has evolved into a boldness that reflects in her public speaking and client interactions. She credits her growth to God, her senior pastor, her mother, siblings, friends, and her dedicated team — “an amazing circle,” she calls them.

Today, she is also a partner in a showroom business dealing in vanity units, sanitary wares, and tiles, an extension of her real estate insight and experience.

For young people aspiring to join the industry, her advice is clear: “Learn the industry beyond selling. Understand transactions, build strong relationships, and always do your due diligence.”

For Edwina Anokye-Bempah, real estate is more than business; it is trust, service, and impact, one client at a time.

By Esinam Jemima Kuatsinu

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