Crux Global Co-founders urge musicians to seize opportunities

Co-founders of Crux Global, Ike Otoo Arhin and Kofi Kyei, have challenged Ghanaian musicians to take advantage of the numerous opportunities technology has created in the music industry.

They made the call during a panel discussion at the Crux Global Industry Soirée held at the company’s headquarters in Accra last Friday.

According to Ike Otoo Arhin, securing studio time in the past was both difficult and expensive, yet artistes were determined to break through despite the hurdles.

He argued that today, when artistes can record from their bedrooms, that hunger and appreciation for opportunities have reduced.

“Getting studio time back then was not easy, but you see modern-day artistes? They could literally record from their bedroom so they don’t grasp the opportunities,” he said.

“Anyone that sits in this room and says Ghana music has done well in the last 10 years knows it is a lie, because the artistes are not grinding hard,” he added.

He noted that technology should rather motivate current artistes to work harder and seize every opportunity to reach the top of their careers.

On his part, co-founder Kofi Kyei shared insights into the evolution of music distribution, from traditional and physical formats to digital distribution and streaming platforms and how Crux Global adapted to the shift.

The discussion highlighted the changing face of Ghana’s music industry and how technology has transformed the way artistes release, promote and connect their music with audiences worldwide.

The event also saw the launch of Crux Global’s new website, which features new offerings including the Crux Global Academy. The Academy will provide free online courses to help emerging artistes and future creatives understand the business side of music, including copyright and royalties.

Crux Global is an African-owned digital music distribution, PR and brand management company based in Accra, Ghana.

By Edem Mensah-Tsotorme