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Bolt unveils safety campaign

Mr Whyte (middle) with other speakers at the event
Bolt Ghana has launched its safety campaign with the aim of raising awareness on safety features and initiatives on the app.
As part of the campaign, Bolt has also rolled out comprehensive driver training programmes, forming key partnerships, and conducting workshops across Ghana.
These initiatives will ensure that drivers and passengers were informed about existing and new safety features, such as tracking any anomaly while a trip is happening, the emergency assist button, and enhanced trip verification measures.
The initiatives will aim to reinforce Bolt’s commitment to preventing safety incidents before they occur, creating a safer ride-hailing experience for all.
Senior Operations Manager at Bolt Ghana, Henry Whyte, noted his outfit ensures safety on its platform, adding that, “we are taking this a step further by intensifying safety awareness and education.”
He mentioned that over 500 specialists of the Bolt Safety Team from across the world will focus their efforts on product development, support, and scaling preventive measures in order to help prevent safety cases before they happen.
Furthermore, Mr Whyte said the company will continue to raise awareness on its safety tools with educational campaigns like the current ‘Bolt Safety Team’ campaign running in Ghana, to raise awareness on the in-app features to help prevent cases.
The Assistant Manager for Research, Business Development and Innovation at the Driver Vehicle and Licensing Authority (DVLA), Abraham Sika Antobreh, commended Bolt for the proactive step of introducing e-safety tools, an essential move towards ensuring safer experiences for both drivers and passengers.
Describing it as timely, he urged all stakeholders in the transportation industry to prioritise safety at every level saying, “Safety is a collective responsibility.”
On his part, the Head of Public Investment and Business Development Unit at the National Road and Safety Transport Authority (NRSA), Henry Asomani, indicated that Bolt has taken important steps to protect all stakeholders in the transportation industry.
He said these efforts will make transport services safer and more profitable for both drivers and passengers and that, such initiatives were vital for improving overall road safety and will help significantly protect everyone.